Task 4: Elliott Slingsby

Media Project
by: Stormatree


 Task 3

 

Evaluation Tasks - Michael Moursi

Task 1

 

Q1 Evaluation - Michael Moursi from moursi

Task 2




  Task 4
 
Q4 Evaluation
by: Moursi
Task 3

 

Evaluation Task 3 Planning/Script

• Whole music video
• Ancillary tasks downloaded onto a phone
• Talk about pitch feedback
• Talk about rough-cut feedback from Holly
• Feedback on final video from classmates
• Record on Wednesday

Unfortunately, it did rain during our shoot in town. This meant we did not have time to rearrange the location of the filming. 

Luckily the rain soon stopped so we were able to continue unabated. 

Our narrative remained essentially unchanged. The only thing that differs is the lack of a girlfriend or argument as we instead opted to only utilise the singer for this narrative section. 

This was mainly because we felt the inclusion of this narrative thread would feel tired, trite and cliched.

We conformed to genre conventions of indie rock as originally planned. The only thing that might be conceived as uncharacteristic is our ancillary texts as we have used a brighter colour scheme for these products compared to current artists.

When it came to the drama studio, we decided to use the music studio instead. Unfortunately this has bright green walls, so the use of desaturation during the editing process manages to hide this fact as well as stick to genre conventions.

Well, firstly we have used a house for a setting in our music video. Secondly we stuck to our original idea and interpretation of the song which we believe ended up in a successful video.

Our teacher Holly watched our rough-cut and gave us feedback on what we've done so far and what she feels could be added to the video to improve it. One of the first things she picked up on was the good performance of the band members and particularly Michael's role as the lead singer & guitarist. 

Holly also said we need to be aware that we'll need to keep up the pace of our cuts and editing, especially our edits on the beat. Because of this advice we were conscious to maintain the same speed of editing.

After other suggestions from Holly we also implemented more cutaways to Michael walking in the streets and the use of split-screen in our video.

After we finished our music video and ancillary products and uploaded them to the blog we received feedback on them from our classmates and peers.

For the ancillary products there were comments that were raised multiple times, either positive or negative.

A positive point that was brought up by all of the groups was the good use of colour and effects in our poster and digipak. The posterization we used on the band members was a popular effect we used so we're pleased with this feedback.

Other positive feedback included that it represented the artist and genre effectively, the information was clearly visible and that the magazine advert and digipak were closely linked and there was an obvious theme.

Unfortunately we also received negative feedback for these ancillary texts. Though thankfully this was minimal, as the only negatives were the lack of "extra" information on the magazine advert and that the back panels of the digipak were too plain.

When it came to the magazine advert we were fine with this negative feedback as we purposefully neglected to include any reviews or quotes about the digipak. We did this to maintain our minimalist theme of our products and we felt that it also fitted with our genre conventions.

With the negative feedback about the digipak, we believe this to be fair, but are also adamant about the reasons we did this. The spaces with only our background pattern are where we're putting the DVD and CD so we decided that we should keep this area clear because it'd be wasted time and effort for something the consumer will not be looking at.

With the feedback on our music video, again it was mostly positive from our classmates. They almost unanimously agreed that our video used a wide variety of shot types, was well edited and fitted with our genre's conventions. The only negatives we received is that they felt we should have included more shots of Michael walking down a certain street because they felt it was effective.

We agree that this was an effective shot but we used it to it's capacity for the video, and because it is a narrative video we can only include it in sequence.

Q1-23 Feedback

The poster is really good, the use of colour in the picture is good, it works well with the genre. You can tell that it is part of the band. It has all the information clearly and the text is appropriate for the genre.

The ancillary product again is really good, the images match together well, they look really professional, the colours are the same as the magazine advert. You can get all the information from the back. However I think that the 2 plain squares are a bit lazy and could have something on them, but apart from that its really good.

Q1-24 Feedback

Positive Feedback (Digi-Pak):

• Use of space was done really well - simple but effective
• Looks really well thought out and organised 
• The colours compliment each other - subtle but effective
• The techniques used in photoshop look professional and well exhibited
• The images demonstrate the genre and the conventions of the group
• We like how the font is highlighted - it makes it look edgy and professional compared with real digipaks

Negative Feedback (Digi-Pak):

• Doesn't really clarify the genre or the artist's star persona

Positive Feedback (Magazine)

• Looks professional, unique
• The colors compliment each other
• Creates and animated effect which works really well
• The positioning of the writing looks really effective, like it stands out yet the type of font makes it looks really simple
• The star persona is clearly identified 
• How they've used photoshop, in such a creative way with the block of colors across his face

Negative Feedback (Magazine)

• At first glance wouldn't be sure of the genre of music, looks electronic, punk etc.

Q1-19 Feedback

Digipak - the digipak shows good examples of editing and use of technologies such as photoshop. The layout reminds us of the band The Gorillaz. The plain white background has a good effect because it draws attention to the pictures of the artist. the back of the digipak has an effective way of writing what the digipak includes, however it could be improved by including a picture behind where the discs will go instead of it being completely white.

Magazine Advert - the magazine advert is well linked to the digipak, but without being repetitive. It is eye catching but lacks information, things such as ratings and quote would improve it.

Q1-20 Feedback

Good use of effects but text is too limited.

Great use of effects on the digipak.