Evaluation Task 3 Planning/Script

• Whole music video
• Ancillary tasks downloaded onto a phone
• Talk about pitch feedback
• Talk about rough-cut feedback from Holly
• Feedback on final video from classmates
• Record on Wednesday

Unfortunately, it did rain during our shoot in town. This meant we did not have time to rearrange the location of the filming. 

Luckily the rain soon stopped so we were able to continue unabated. 

Our narrative remained essentially unchanged. The only thing that differs is the lack of a girlfriend or argument as we instead opted to only utilise the singer for this narrative section. 

This was mainly because we felt the inclusion of this narrative thread would feel tired, trite and cliched.

We conformed to genre conventions of indie rock as originally planned. The only thing that might be conceived as uncharacteristic is our ancillary texts as we have used a brighter colour scheme for these products compared to current artists.

When it came to the drama studio, we decided to use the music studio instead. Unfortunately this has bright green walls, so the use of desaturation during the editing process manages to hide this fact as well as stick to genre conventions.

Well, firstly we have used a house for a setting in our music video. Secondly we stuck to our original idea and interpretation of the song which we believe ended up in a successful video.

Our teacher Holly watched our rough-cut and gave us feedback on what we've done so far and what she feels could be added to the video to improve it. One of the first things she picked up on was the good performance of the band members and particularly Michael's role as the lead singer & guitarist. 

Holly also said we need to be aware that we'll need to keep up the pace of our cuts and editing, especially our edits on the beat. Because of this advice we were conscious to maintain the same speed of editing.

After other suggestions from Holly we also implemented more cutaways to Michael walking in the streets and the use of split-screen in our video.

After we finished our music video and ancillary products and uploaded them to the blog we received feedback on them from our classmates and peers.

For the ancillary products there were comments that were raised multiple times, either positive or negative.

A positive point that was brought up by all of the groups was the good use of colour and effects in our poster and digipak. The posterization we used on the band members was a popular effect we used so we're pleased with this feedback.

Other positive feedback included that it represented the artist and genre effectively, the information was clearly visible and that the magazine advert and digipak were closely linked and there was an obvious theme.

Unfortunately we also received negative feedback for these ancillary texts. Though thankfully this was minimal, as the only negatives were the lack of "extra" information on the magazine advert and that the back panels of the digipak were too plain.

When it came to the magazine advert we were fine with this negative feedback as we purposefully neglected to include any reviews or quotes about the digipak. We did this to maintain our minimalist theme of our products and we felt that it also fitted with our genre conventions.

With the negative feedback about the digipak, we believe this to be fair, but are also adamant about the reasons we did this. The spaces with only our background pattern are where we're putting the DVD and CD so we decided that we should keep this area clear because it'd be wasted time and effort for something the consumer will not be looking at.

With the feedback on our music video, again it was mostly positive from our classmates. They almost unanimously agreed that our video used a wide variety of shot types, was well edited and fitted with our genre's conventions. The only negatives we received is that they felt we should have included more shots of Michael walking down a certain street because they felt it was effective.

We agree that this was an effective shot but we used it to it's capacity for the video, and because it is a narrative video we can only include it in sequence.