Elliott Slingsby: Task 5

Task 5:

Below you can see the two videos I reference later on.

Here It Goes Again:

This Too Shall Pass (Rube Goldberg Version):


How would you describe their star persona?
OK Go's star persona is very quirky and unique compared to other artists, because even though they produce serious songs, their videos are far from it, and are usually hard and laborious to actually produce.

What use of Goodwin's theory is made in their videos?
OK Go seem to take a very different approach on Goodwin's theories, because very few of them are implemented often. For example, the most obvious one is the relationship between visuals and lyrics, because literally in every video they've produced, the relationship is non existent.
When it comes to the relationship between the visuals and the music itself, OK Go take a very unconventional approach to it. This is evident in the video "This Too Shall Pass (Rube Goldberg Version)", because instead of doing the convention editing on the beat to link the visuals and music, they link actions to the music, even to the point where the rube goldberg mechanism itself plays a small section of the song using forks and wine glasses.
In "Here It Goes Again", you can also see that they link actions to the music, but in this case the actions are dance moves intricately timed on running machines.

How would you describe their target audience?
OK Go's videos are very much targeted towards the internet community, mainly the YouTube community.

How are they attempting to appeal to art alternative audience?
OK Go reach their audience very successfully by making their videos very unique and interesting, as an attempt to make them go viral, and with the video count of up to 15 Million on some of their videos, is obviously very effective.

How would you describe the target audience for your music video?
The target audience for our music video is very similar to OK Go's, because the genre of One Night Only is also indie alt rock.

How are you attempting to target that audience?

Unlike OK Go, we can't produce a very intricate video because we lack time, and the funding. So instead we decided to appeal by making a video that related to the average listener, by having the artist leave the house to have fun in town with friends.