One Night Only use both Twitter and Facebook to communicate with their fans and to increase consumption of their music. On their Twitter, they usually talk to fans as it is more easier to communicate with them than on Facebook. By talking to fans, it keeps their fanbase strong, plus fans would deliver a good word of mouth to people they know about how the band keeps in touch with their fans. Here is a screenshot of One Night Only talking to one of their fans on Twitter:
Apart from talking to fans, they keep fans up to date with new releases of their songs, etc. They do this by 'tweeting' an update on what is going on with the band, if they are making new tracks, or if they are making a new music video. One example is recently, One Night Only posted on twitter that there will be a new music video. This increases consumption of their music as their fans are aware of what is being released. Therefore, they will be ready to by the product when it eventually comes out.
On the One Night Only Facebook fan page, the band members post all kinds of things to show to their fans. Varying from where they will be playing, notifying fans when new singles are released, and pictures of their personal life. When fans or members of Facebook see this, they would leave a 'Like' to their post. Again, this creates a stronger fanbase and more consumption of their music.
If we were to use Facebook and Twitter to increase consumption of our music video, we would do it the exact same way as One Night Only. This is because it is a nice way to keep in touch with your fans, as well as selling your music.
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