Ancillary Text Combination With Main Product

For the main idea of our digipak we did some research into what a indie cover might look like, and came up with these ideas:

Filter effects are often used when real photos are the focus of the cover

Drawings are often the main feature of the album cover

Minimalism plays a big part on the text layer

Most real photos look old and sepia, like a Polaroid picture or something taken with Instagram

The text in the images are positioned in either the far left, the centre, or the far right

The band often appear in the cover

Colours appear crushed in real world photos

These were ideas we found which could be used when we design our digipak. To put these points into practice, we designed a mock album cover incorporating some of the points above, and this is the outcome:

This is just one idea for what we could incorporate into our digipak for the album cover itself, the cover looks vintage and cinematic which are the effects we found are popular among other covers. There is also a minimalistic aspect which sets the tone although the tone for the cover may contradict the beat and style of the music. We feel these ideas will work well and don't contradict the beat and the style of the song 'Stay at Home' too much. The mise-en-scene being a field in the test cover is something we would go for, or something similar which isn't too plain but something interesting to look at. These ideas will be replicated throughout the whole CD case itself.

For the magazine advert we also did some preliminary research into what other indie band posters look like:

Must contain the band name

Must make it clear what it's advertising

Either has a picture of the band, or a drawing

Is either square or vertically long

The text is big and attention grabbing

These ideas would all combine to make a decent magazine advert for us, I have found some adverts that indie bands have used and they represent these points.

This magazine advert by Razorlight, an indie band, demonstrates the use of the band members in the advert as the main picture. They have faded outlines to the pictures which is an idea that we used on our mock CD cover and this eems to work well. They have bold white text that contrasts the black background so that it is easily readable from a reasonable distance. The idea of the band members in the main picture is something that we won't be using as we don't have the time or the resources really to shoot a decent picture that can be used on a magazine advert, as a picture we could do would probably look quite unprofessional and wouldn't we exactly what we intend on using.

This advert by Bloc Party is more of a type we would probably do, who are also an indie band. They demonstrate the use of drawings as the main picture, and it is simple but effective. The drawing relates to the album name of 'Four' as there are four circles in the picture. This is a advert we would be more able to create and although it seems plain it obviously works otherwise bands wouldn't use it. Again, a black background is used with contrasting white text. Also, through the research we did this advert matches the points we made and is something we are likely to do.