One Night Only make use of both Facebook and Twitter, this allows their fans to interact with the band and helps promote their band persona by showing the band in their down time and their thoughts throughout the year. They also increase the consumption of their music using these social networks and they can do this by posting updates on what they are doing, such as announcing plans for new albums or music videos and posting songs so fans and casual browsers can hear their output. The use of Twitter can increase consumption through word of mouth quickly as a fan can retweet so more fans see and then they can retweet that, etc. so more people have a chance to stumble upon the band and be introduced to their work. The more places you promote your band the more consumption you will get.
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