Goodwin's Six Points - Red Hot Chilli Peppers Analysis

Q1 - Kieran and Elliott from longroadmediastudies

Above is my Slideshare powerpoint, pointing out the six Goodwin's points in the videos "Californiacation" and "By the Way", both by The Red Hot Chilli Peppers.

Goodwin came up with a theory about modern music videos, and what nearly all of them must have to be a good music video. 

They are;

1. Genre Characteristics are Shown in the Video 
2. Visuals and Lyrics Often have a Relationship
3. Visuals and Music Often have a Relationship
4. The Video Sells the Artist with Close Ups and Recurring Motifs 
5. A Video Often has a lot of Voyeurism and Focuses on Looking
6. One or More Intertextual References are Often Shown