Auteurism was coined by the Cahiers du Cinema saying a film should reflect the directors vision thus making them an auteur.
Sam Brown is a music video director that the label of auteurism could be applied to, as he has a very clear style to his music videos.
In every video he has the star or the band as the focus of the video with them performing the son in a non-ordinary venue. He also makes heavy and repeated use of panning, tracking & zoom shots while using a letterbox format for his videos. He also makes use of juxtaposing to clips of either opposing images or visual/lyrical content.
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