Michael and Marc's Goodwin Powerpoint Q1 from longroadmediastudies
This slideshow shows what Goodwin's 6 points of music video tropes and what they usually include.
In the list is;
Visual/lyrical content - the use of visuals to reflect the lyrical content of a song e.g. if the songs references champagne then the video will include accompanying shots of champagne etc.
Visual/music content - the video will be edited in time with the music (editing on the beat) or will reflect the mood of the song with fitting visuals.
Genre characteristics - The video will reflect general themes of the genre, for example a rap music video will likely include shots of "gangsters" whereas a pop music video will likely include some form of narrative.
Need to sell artist - This is where the video will portray the artist in the way they or the record company wants to be shown. So a rock artist may be shown as a rebel. This can be seen with Ke$ha where she is sold as an alcoholic party animal in her videos. (see Tik Tok)
Intertextuality - This is where the video will reference other forms of media, such as re-making scenes from famous films in the music video, this is not the same as product placement as it is not trying to sell the other form of media to the public.
Voyeurism - This is where the music video will show the artistic in a voyeuristic manner, such as showing the exposed stomach or legs of a female artist to appeal to men and to show a "perfect" female to the female fans. Slowly this has been starting to include male artists as well.
This slideshow shows what Goodwin's 6 points of music video tropes and what they usually include.
In the list is;
Visual/lyrical content - the use of visuals to reflect the lyrical content of a song e.g. if the songs references champagne then the video will include accompanying shots of champagne etc.
Visual/music content - the video will be edited in time with the music (editing on the beat) or will reflect the mood of the song with fitting visuals.
Genre characteristics - The video will reflect general themes of the genre, for example a rap music video will likely include shots of "gangsters" whereas a pop music video will likely include some form of narrative.
Need to sell artist - This is where the video will portray the artist in the way they or the record company wants to be shown. So a rock artist may be shown as a rebel. This can be seen with Ke$ha where she is sold as an alcoholic party animal in her videos. (see Tik Tok)
Intertextuality - This is where the video will reference other forms of media, such as re-making scenes from famous films in the music video, this is not the same as product placement as it is not trying to sell the other form of media to the public.
Voyeurism - This is where the music video will show the artistic in a voyeuristic manner, such as showing the exposed stomach or legs of a female artist to appeal to men and to show a "perfect" female to the female fans. Slowly this has been starting to include male artists as well.
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