The target audience for our music video would be anybody aged between 15 and 25. Predominantly female, though we expect males to be part of the fan base as well.
The genre of the song we've chosen is expected to have a video with the fans participating in the video, and actual footage of the band playing music. Due to lack of performers / actors and instruments for our video project, this wouldn't be feasible, and so we will not be following this genre characteristic, and therefore challenging the audience's expectations.
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