Focuses & Ambient Audiences

For this blog post I will be referencing "Can't Stop" by The Red Hot Chili Peppers, which you can see below.


How does the chosen music video appeal to the focus audience:
The focus audience for the Red Hot Chilli Peppers is (approximately) mostly males between the ages of 15 - 25, so anywhere between young teens and young adults. The way they appeal to this audience in the video, is mainly the theme of general silliness, and non-sensical scenes. For example, there's a scene where Anthony Kiedis, the lead singer, is getting empty plastic bottles wedged inbetween his legs and arms by one of the other band members.
The whole theme of silliness appeals to the alt rock audience, because people don't listen to alternative rock for whole hearted meaningful lyrics, but just because it sounds good. So making a video of the band being silly seems more real, and people watching can relate to being quirky and crazy.
To add to the theme, there's a wide array of costumes, that go from a "Tent Suit", to a giant purple dinosaur head. On top of this the video has zero to very little narrative, and literally is just a video consisting of crazy non-linear scenes of the band being zany.