Monday 5 November 2012

Music Video Exhibition on The Internet and TV

 Many TV channels broadcast music videos, such as Kerrang, MTV, Viva and Fuse all play music videos throughout their programming . MTV and Viva both play almost exlusively Top 40 songs though will sometime play older pop songs in a playlist format. Kerrang and Fuse on the other hand play mostly if not, only rock songs and are a channel much more likely One Night Only would be shown on. It also means it'd be unlikely for our video to be featured on MTV or Viva as their selection of music videos is very restrictive, as our song would have to be popular beforehand to get on these channels and One Night Only is not popular enough to gain entry into their channels.
Kerrang and Fuse on the other hand play less popular songs and have a broader range of material used, as they play rock songs from many sub-genre's.

Online, there are multiple places where audiences can watch music video, the most obvious would be YouTube where anyone can upload their music to promote themselves. Multiple artists have launched successful careers off of uploading music videos onto YouTube.
Another place where audiences can be introduced to new musicians would be Vevo, where bands signed to either  Universal Music Group, Sony Music Entertainment, and EMI videos can been seen here.


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