Monday 5 November 2012

OKGo Music Video Analysis



In this video by OKGo, the band use a very off-kilter video, using a random sequence of events and a domino effect that doesn't relate to the music video, with the band members themselves in the background.
This is obviously an unconventional music video, but it's still effective as it can grip the audiences attention rather quickly with them trying to follow the sequence of events in the video.





"Here It Goes Again" is another unconventional music video by OKGo.
One of the most obvious things here, is the lack of cuts and camera movement, the footage is captured solely from a static camera.
Another rather obvious unconventional aspect of this video is the fact there is no performance by the band, instead the video is the band doing a routine on the treadmills.

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